Career

Key Responsibilities

The position is responsible for managing our online and offline communication with clients and the internal team and increasing brand awareness.

Promote our products during events such as roadshows, training hub workshops and exhibitions.

Coordinate the design of promotional material and distribute it online and offline channels

Advertise our company and products/services on various media such as LinkedIn, Facebook and Twitter.

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

Plan interviews and press conferences

Produce marketing copy for our website

Craft and send regular newsletters with company updates

Track ROI for marketing campaigns

Join social media groups and professional platforms to discuss industry-related topics

Monitor corporate website and social media pages and address clients’ queries

Network with industry experts and potential clients to drive brand awareness

Gather customer feedback to inform sales and product teams

Be responsible for refining new product marketing techniques and empowering sales

Work closely with the sales and technique department to help serve customer and company needs in the most profitable way

Help the local team to organize various events to maintain customer relations.

Assist Marketing Communication Manager to plan, implement and further development of brand and portfolio initiatives in the O2O/B2B and B2C sectors, including public relationship management, press release, document auditing, translation, social media and official website operation.

Assist Marketing Communication Manager to elaborate market analyses for the development of new marketing campaigns

Preferred Qualifications

Marketing and branding background with excellent communication skills and attention to detail.

Renewable energy industry experience is a plus, as any photovoltaics, energy storage or wind power industry experience;

Proficiency in MS Office

Ability to adapt to a quickly changing, fast-paced environment

Logic thinking with a creative way of working

Excellent verbal and written communication skills

Knowledge of SEO and Google Analytics

Marketing

You will build a strong brand marketing team based in Germany covering the whole European market, and work closely with the local sales team to bring more leads and increase brand recommendations and customer satisfaction.

Lead the marketing campaigns and evaluate marketing performance metrics to help the local sales team improve customer relations in activities such as roadshows, training hub workshops, and exhibitions.

Develop strategies and tactics to introduce our company to the world and attract qualified customers.

Responsible for refining marketing techniques for our new products and empowering sales.

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis, etc.

Understand the situation and trends of competing products in DACH and the whole of Europe and formulate corresponding strategies and marketing techniques, according to the characteristics of different markets.

Work closely with the sales and techniques department to help serve customers and company needs in the most profitable way.

Branding

You will define and implement tailor-made action plans to boost the brand's performance, monitor success metrics, and ensure brand awareness as well as reputation at the highest level.

Communicate with the Headquarters, local departments, and external agencies to do branding O2O/B2B/B2C, including public relationship management, press release, document auditing, translation, social media, and official website operating.

Conceptualize and develop content for all internal and external O2O campaigns: storytelling, planning, and implementation in multimedia formats.

Monitor, analyze and evaluate media performance, create data reports and provide optimization measures.

Promote the AlphaESS brand internally and externally (brand actions, corporate design, corporate language, branding/employer branding).

Support the sales team in providing product and brand content, in line with each brand's vision & DNA, to match the target customers.

Elaborate market analyses for the development of new marketing campaigns.

Preferred Qualifications

Bachelor’s degree (in Marketing, Energy, or similar fields) or above

Strong marketing and branding background with excellent communication skills; pay great attention to details

Prior working experience in the new energy industry is a plus, including photovoltaic, energy storage, wind power, etc.

Proficiency in Microsoft Excel and PowerPoint

Ability to adapt to a rapidly changing, fast-paced working environment

Logical thinking and creativity in working methods

Problem-solving, analytical and quantitative skills; ability to use data and metrics to back up assumptions, recommendations, and drive actions

Native speaker of German with strong verbal and writing skills in English, any other language would be preferable.

Excellent team builder and leader.

Key Responsibilities

The position is responsible for creating and executing AlphaESS’ branding and marketing strategy and actions in Oceania to achieve the goal of the Headquarter. It can be described as all the messages and media you deploy to communicate with the market, including advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.

You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from idea to execution, such as roadshows, training hub workshops and exhibitions.

Creation of internal training concepts; implementation of training courses to strengthen the market position.

Competitive Intelligence: Analyze all competition on international market, and benchmark the best ideas

Be responsible for refining new product marketing techniques and empowering sales

Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more

Coordinate all marketing activities to generate leads

Understand the situation and trends of competing products in Australia and formulate corresponding strategies and marketing techniques

According to the characteristics of different markets, formulate marketing plans

Work closely with sales and technique department to help serve customer and company needs in the most profitable way

Track performance of all marketing campaigns

You will define and implement tailor-made action plans to boost the brands performance, monitor success metrics, and ensure the brand awareness as well as the reputation at the highest level.

Planning, implementation and further development of brand and portfolio initiatives in the O2O/B2B and B2C sectors, including public relationship management, press release, document auditing, translation, social media and official website operating.

Help the local team to organize various events to maintain customer relations.

Communication with the Headquarter, local departments and external agencies.

Conceptualization, development and creation of content for all internal and external online and offline channels and campaigns: storytelling, planning and implementation in multimedia formats.

Monitoring, analysis and evaluation of media performance and KPI creation; creation of reports, derivation of optimization measures.

Promotion and strengthening of our brand internally and externally (brand actions, corporate design, corporate language, branding / employer branding).

Support of the sales team in providing product and brand content, in line with each brand vision & DNA, suited to the target customers.

Elaboration of market analyses for the development of new marketing campaigns.

Preferred Qualifications

Strong marketing and branding background with excellent communication skills and attention to detail.

New energy industry experience, in photovoltaic or energy storage is preferred.

Proficiency in use of analytical tools including Microsoft Excel and PowerPoint.

Ability to adapt to a quickly changing, fast-paced environment.

Logic thinking with a creative way of working.

Strong verbal and written skill in English.